Tourism Australia has collaborated with Friend of Australia ambassador and ICEHOUSE lead singer, Iva Davies and Qantas to create an online video clip to celebrate the 30th Anniversary of Australia’s unofficial anthem, Great Southern Land.
From an oyster farmer at Barilla Bay in Tasmania and a local choir from the Blue Mountains, to famous artists like Katie Noonan, Van She, Eskimo Joe and Cut Copy, Australians have come together to pay tribute to beautiful destinations across the country and reconnect with the Australian landscape through music.
Tourism Australia Managing Director Andrew McEvoy said that the song Great Southern Land provides a natural platform to showcase why there’s nothing like Australia to the rest of the world.
“For the past 30 years Great Southern Land has been an inspirational and positive anthem for our country. This clip will be shared with online audiences over the world including with Tourism Australia’s 3.4 million Facebook fans – to reignite some of the passion and emotional connection that people feel towards Australia when they hear this song,” Mr McEvoy said.
“We know from research that more and more travellers are turning to word-of-mouth and online media for holiday inspiration and collaborating with advocates like Iva Davies and our 160 Friends of Australia ambassadors is a powerful way for Tourism Australia to reach new audiences."
Created specifically for online media, the clip features landmarks across the country such as Uluru, Kangaroo Island, Perth’s Cottesloe Beach and Rottnest Island, Parliament House in Canberra, Federation Square and Degraves Lane in Melbourne, Sydney’s Bondi Beach, Chinatown and Taronga Zoo, Tasmania’s spectacular coastline and Crystal Cascades in Tropical North Queensland.
The clip is a tribute from everyday characters across Australia and celebrated musicians, including Eskimo Joe, Katie Noonan, Cut Copy, Muscles, Jonathan Boulet, Young Talent Time, Van She, The Sydney Philharmonia Choirs and more.
“It is really humbling that so many Australians including artists that I respect, have taken the time to come together to form this amazing clip for Tourism Australia, showcasing the beautiful destinations Australia has to offer the world. As a musician, I've travelled this vast country many times and seen some awe-inspiring places but what I’ve learnt is that you never stop discovering the beautiful colours and changing landscapes of Australia,” said Iva Davies, frontman of ICEHOUSE.
From an oyster farmer at Barilla Bay in Tasmania and a local choir from the Blue Mountains, to famous artists like Katie Noonan, Van She, Eskimo Joe and Cut Copy, Australians have come together to pay tribute to beautiful destinations across the country and reconnect with the Australian landscape through music.
Tourism Australia Managing Director Andrew McEvoy said that the song Great Southern Land provides a natural platform to showcase why there’s nothing like Australia to the rest of the world.
“For the past 30 years Great Southern Land has been an inspirational and positive anthem for our country. This clip will be shared with online audiences over the world including with Tourism Australia’s 3.4 million Facebook fans – to reignite some of the passion and emotional connection that people feel towards Australia when they hear this song,” Mr McEvoy said.
“We know from research that more and more travellers are turning to word-of-mouth and online media for holiday inspiration and collaborating with advocates like Iva Davies and our 160 Friends of Australia ambassadors is a powerful way for Tourism Australia to reach new audiences."
Created specifically for online media, the clip features landmarks across the country such as Uluru, Kangaroo Island, Perth’s Cottesloe Beach and Rottnest Island, Parliament House in Canberra, Federation Square and Degraves Lane in Melbourne, Sydney’s Bondi Beach, Chinatown and Taronga Zoo, Tasmania’s spectacular coastline and Crystal Cascades in Tropical North Queensland.
The clip is a tribute from everyday characters across Australia and celebrated musicians, including Eskimo Joe, Katie Noonan, Cut Copy, Muscles, Jonathan Boulet, Young Talent Time, Van She, The Sydney Philharmonia Choirs and more.
“It is really humbling that so many Australians including artists that I respect, have taken the time to come together to form this amazing clip for Tourism Australia, showcasing the beautiful destinations Australia has to offer the world. As a musician, I've travelled this vast country many times and seen some awe-inspiring places but what I’ve learnt is that you never stop discovering the beautiful colours and changing landscapes of Australia,” said Iva Davies, frontman of ICEHOUSE.